Many things make up an athlete’s 24/7 training—eating, sleeping, exercising and recovering the body and mind. We designed a visual mosaic system wherein each square represents an hour of his or her day, creating a reflection of each athlete’s daily approach to training.

Press:

Adweek: Under Armour Showcases Sheer Strength and Dedication of the U.S. Women's Gymnastics Team

Creativity: Under Armour’s Poetic Ad Captures the Human Side of Michael Phelps