How do you educate a highly skeptical audience about a technology that is often dismissed as artificial and fake? We started by admitting that there’s some truth to their thoughts. It may be built entirely of code, but the impact of the metaverse will reach much further than our screens.

I developed a design system aligned with the Meta brand to provide clarity and support the stories we’re telling in the campaign, with the primary goal of helping people understand what the metaverse is and that Meta's products will make a positive impact on the world.