Focused on designing the future of social connection and designing systems across Meta's portfolio of brands: Meta, Facebook, Messenger, Instagram and WhatsApp. This work supports the company’s new strategic focus on building the future of social by ‘giving people the power to build community and bring the world closer together.’

As a brand designer, I helped launch the new logo in 2021 and brand design system and guidance in 2022.

Brand development: CreativeX
Brand consultant: Saffron
Typography: Dalton Maag
3D development: FIELD

Press:

New York Times: When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds

It’s Nice That: Creative X on how it formed Facebook’s new Meta brand