We launched Meta’s brand platform “It’s Your World.” with the first Meta-led consumer campaign that brings together value of our portfolio in a new tone and energy. This campaign gives a peek into the worlds of different creators through the context of how they use the Meta family of apps.


Campaign Website

Press:

Hypebae: The Whimsical World of KidSuper

V Magazine: Jump in the worlds of Coi Leray and KidSuper with Meta's "It's Your World"

Introducing Meta’s brand positioning: It’s Your World.