In the overcrowded premium bottled-water category, Essentia is the sole brand powering the resilience of Overachievers.

We launched this campaign idea with 18 digital and social films, a refreshed experiential marketing platform, more than 130 OOH placements in seven key markets across the country, a refreshed digital presence and an influencer program. We created the brand’s visual identity, featuring bold, stylized photography and a more iconic bottle lockup that reinforced the brand’s iconicity.